Start a Business with TikTok: Is TikTok Shop Legit?

Boolv Tech

·September 6, 2024

·4 min read

Is Tiktok Shop Legit?

For the most part, TikTok Shop is a safe place to shop and sell products.

How do TikTok shops work?

In-feed videos

Users can shop for products directly from videos that appear in their For You feed, using tagged products within the content itself.
This helps the user easily discover the products that match their preference in their personalized content feed while they are scrolling through the videos.
On this page, users can simply click on the product they intend to buy and directly jump to the product's description page.

LIVE videos

Users can buy products directly while watching a TikTok LIVE video.
Mostly, live videos cover the product descriptions, just like a product showcase that can interact with potential customers by answering the questions they have about products.

Product Showcase

Users can browse product details and shop descriptions directly from a brand's profile
Merchants' TikTok profiles would display links to their shop window with shopping bag icons.

Shop Window

Businesses can display their products on a new marketplace, and customers can search and discover promotions.
Shop Tab entry is designed for users who intend to shop and they search in the shop engine about the specific product they want to purchase.

TikTok Monetization Policy

TikTok has a strict policy for monetization.

Requirements for promoting a brand, product, or service:

When you post content that promotes a brand, product, or service, your content is required to:

Ensure compliance with TikTok's Terms of Service, Community Guidelines, Branded Content Policy, and all relevant laws and regulations.
Activate the content disclosure setting. Failure to display the appropriate disclosure may result in your video being removed or restricted.

Content disclosure setting:

The content disclosure setting adds a clear disclosure to your post, indicating to TikTok that your video content is commercial. This applies to any content promoting a brand, product, or service, whether you are promoting your own business or sharing branded content on behalf of a third party.

More Details on TikTok.com

How can TikTok shops attract customers?

Create a Unique Niche and target your customer group

In the vast expanse of TikTok 2024, Dance and Comedy, Food and Cooking, and Beauty and Makeup stand out as the reigning champions of popularity. These niches have captivated audiences worldwide with their charm and creativity, drawing in millions of viewers with each captivating video.

Travel and Sports and Health Supplements are among the emerging niches that are gaining traction on TikTok. From breathtaking travel diaries to fitness enthusiasts sharing their health journeys, these niches offer a fresh perspective for creators looking to make their mark.

Choosing the right niche is a crucial step towards success on TikTok. Understanding your audience is key to creating content that resonates with them.

After choosing the right niche for your TikTok account and video content, then you can integrate your product's ads into the video while turning on the content disclosure setting so that people can scroll your video, which can directly jump to your product's description and purchasing page.

See more details about TikTok Niche here.

High Ranking Products on TikTok

Here are the top 20 trending products on TikTok shop in 2024

Is Tiktok shop Legit, e-commerce, trending tiktok products