How to Make a Product Showcase Video?

Product display videos generally focus on the two key elements of being short and engaging, emphasizing the product's key features, advantages, and value. Its main goal is to attract users and further establish trust, persuading them to take action - whether visiting your website or making a purchase.

Why create product showcase videos?

Why create product displays and marketing videos? Product videos can effectively enhance brand awareness and attract more attention through social media and search engines. It can also visually display product features clearly, reduce customer misunderstandings, and enhance trust. In addition, product videos can significantly increase conversion rates and sales, with data showing that they can increase conversion rates by 80%, and 74% of viewers will continue to purchase, making them a powerful tool for driving sales and growth.

How to make a product showcase video？

Before the release of AI tools, most people relied solely on manual labor for video editing and shooting, which was time-consuming, costly, and labor-intensive. The process of creating a video was often slow. However, since the emergence of AI video production tools, you no longer have to worry about this issue. For example, Boolvideo can completely overturn these processes, making video production easier. It has the function of product URL to video. It can directly add URLs or images to videos with catchy music and stunning visual effects and also allows you to customize them freel.You don't need to shoot, and you can still produce high-quality videos.

Prepare a product URL or images

This step is very simple, you just need to prepare a product URL or a picture of the product, and copy or download it from the e-commerce website.

Generate a product showcase video using Boolvideo

Then, you just need to copy your URL into the box of Boolvideo, click "Apply URL", and it will automatically jump to the next interface.

This interface is where Boolvideo helps you extract all the information from the URL. You can optimize it based on the information presented on the interface and your actual needs. After confirming that all the information is correct, you can click "Next", and Boolvideo will continue to jump to the next interface.

At this point, you need to choose a template that matches the video style. There are many options for you to choose from, remember to choose the most suitable one! After selecting, you can click "Generate" and Boolvideo will quickly generate the complete version of the video for you.

Customize and edit the showcase video

After you see the editing interface, you can customize and optimize the content of the video, such as changing the storyboard position, changing video materials (fonts, special effects, stickers, etc.), until you are satisfied. Then, you can click "Export" in the upper right corner to save it.

Promote the video on social media, eCommerce sites, or ads

Now, you can publish the saved video on social media or your product detail page and promote it well! At this point, are you seeing more users watching such exquisite videos and increasing the purchase rate of your products? Don't wait, just now, go ahead and publish!

Examples of successful products showcase videos.

Case 1: Product marketing video produced by Boolvideo

The product marketing videos produced by Boolvideo are unparalleled, with the majority of them serving marketing and product advertising purposes. Boolvideo supports platforms such as Shopify, Amazon, and Etsy. The structure and texture of the product are also very smooth, allowing you to instantly capture key information about the product. The visual effect is also very good, and I believe it can attract different users.

Case 2: Apple iPhone Product Video

Apple has mastered the art of excellent product showcase videos, especially for their iPhone releases. These videos are fashionable, visually stunning, and full of emotions. They not only show you the product, but also make you feel like you need it. Apple focuses on the unique features of the iPhone, such as its advanced camera system or cutting-edge performance. They use close-up shots and smooth transitions to highlight every detail, from smooth designs to vibrant displays.

Case 3: GoPro's Action Camera

GoPro adopts a completely different approach, but equally effective. Their product videos are all about adventure and excitement. They showcase their action cameras in extreme environments, such as skydiving, surfing, or mountain biking. The visual effect is breathtaking, and high-resolution lenses will immediately capture your attention.

Tips for creating product showcase videos.

Keep the video short and focused (1-2 minutes)

Short videos are more likely to capture the audience's attention. To fully utilize this limited time, please focus on conveying clear and concise information.

1. Start with the hook that attracts attention.

2. Show how your product addresses pain points.

3. End with a strong appeal and tell the audience what to do next.

Use high-quality visuals

High quality product videos rely on visual effects and storytelling to generate impact. People remember visual information better than text, so your visual effects should be purposeful and polished.

Clearly request action at the end

Never let your audience guess what to do next. Clear Call to Action (CTA) is crucial for converting audiences into customers. Whether you want them to visit your website, shop, or follow your social media, be sure to provide detailed explanations. Using action oriented language such as "shop now," "learn more," or "subscribe now," for example, if your video showcases a piece of clothing, you can say, "It's a pity not to buy such a beautiful piece of clothing again! Order it today!" A powerful CTA can ensure that your video achieves its goals while leaving a lasting impression on people.

Conclusion

In summary, product display videos are a powerful tool for boosting brand awareness, enhancing customer trust, and driving sales. With AI tools like Boolvideo, creating high-quality, engaging content has become more accessible than ever.

By keeping videos concise, visually appealing, and action-oriented, businesses can effectively capture their audience's attention and motivate them to take the desired action. Whether you're a small startup or a global brand, leveraging these strategies will help you achieve your marketing goals and stay ahead in today's competitive market.

FAQs

What is the ideal length for a product showcase video?

Keep your video between 1-2 minutes. This length grabs attention without losing viewers. Shorter videos work better for social media, while slightly longer ones can provide more detail on your website.

Do I need expensive equipment to create a product video?

Not at all! A smartphone with a good camera, proper lighting, and a tripod can do wonders. If you’re just starting, focus on clear visuals and audio. As you grow, you can invest in professional gear.

How can I make my product video stand out?

Focus on storytelling and high-quality visuals. Show how your product solves a problem or fits into daily life. Use engaging music, smooth transitions, and a clear call-to-action. Testing different styles can also help you find what resonates with your audience.

Where should I share my product showcase video?

Share it on platforms like Instagram, YouTube, and TikTok for maximum reach. Embed it on your website or product pages to boost conversions. Email marketing and ads are also great ways to promote your video and connect with your audience.

What’s the difference between product showcase and how-to videos?

Product showcase videos highlight features and benefits to inspire purchases. How-to videos, on the other hand, teach viewers how to use a product or solve a problem. Both are valuable but serve different purposes in your marketing strategy.