Facebook Video Ads vs Image Ads：Which One Boosts Engagement More？

Facebook Video Ads vs Image Ads: Which One Boosts Engagement More？

I'm sure if you read this article in front of the screen, you will remember the days when you put in a lot of effort into advertising: you researched the target audience, explored what types of ads users liked, polished the copy perfectly, and thus created a very good Facebook advertisement. But there is another challenge, which is to use pictures or videos to attract the audience's attention?

Wow, you're lucky because we're here to investigate a key question - which format can attract more clicks on Facebook: video or image? Because social media platforms like Facebook constantly update their algorithms and user behavior is constantly changing, understanding what kind of content will make your audience click is more important than ever. Although the forms of the two may seem similar, the choice between images and videos can significantly affect the performance of advertisements, which may determine the success or failure of advertising campaigns.

So let's take a look together and see who can be better on Facebook?

Which Facebook Ad Format is Better for Clicks？

I believe you have an answer to this question, and that is the video! Between image and video formats, the latter receives more clicks, making it a better choice for marketers who want to increase engagement. According to Bitable's data, video ads have 480% more clicks than images. The click through rate for Facebook video ads is 1.87%, while the click through rate for images is only 0.43%.

So, why do video format Facebook ads get more clicks? There are several reasons for this:

User engagement will be higher

Because users love dynamic content, if it's image content, they can finish it at a glance, but if it's video, the interaction with users will increase, and more unknown things will attract them. By utilizing different media such as text, sound, and images, and adding voiceovers in advertisements, video ads can stimulate more senses and create immersive experiences. 72% of consumers prefer video ads over simple text ads.

Adapt to viewing habits on mobile devices

According to research, 65% of Facebook video viewing comes from mobile devices, and 85% of users turn off sound while watching. So, video advertisements can better adapt to this viewing habit by adding subtitles and other methods, thereby increasing user acceptance. Users may swipe past it without capturing their attention if it is an image.

Longer user stay time

Video not only attracts users' attention, but also often allows them to maintain longer browsing time. Users are more likely to stop scrolling and spend more time watching and understanding video content. This essentially provides marketers with more opportunities to attract audiences and stimulate clicks.

What do Marketers Prefer?

Based on the above data and answers, you should have guessed that, because users like to watch video type advertisements, marketers or some businesses will also choose to produce video advertisements, and especially for those who want to increase participation and attract more attention to their content. This is an obvious choice. According to Wisernotify's data, 81% of marketers believe that Facebook is the best social media platform for video marketing.

However, although video formats are more popular than image formats in Facebook ads, the effort required to create video ads is far greater than that of image ads. For example, according to the previous production process, from shooting and organizing, to editing and adding visual elements, as well as modifying and polishing afterwards, the completion of video advertising requires a lot of manpower, material resources, and financial resources. Therefore, the answer to the question - 'Which Facebook advertising format performs better?' actually depends on each marketer's personal marketing campaign goals, budget, and resources.

How to create exquisite Facebook video ads while minimizing costs?

As mentioned earlier, making video ads requires a lot of resources. But what if you also want to place video ads on Facebook but don't have that much manpower or funding? Well, there's a way to solve this pain point now—use Boolvideo to help you create video ads!

Boolvideo is an efficient integrated artificial intelligence video marketing production tool. You can use it to create dynamic videos about product marketing on Facebook, whether it's exquisite product marketing ads or captivating social media videos, which can help you save manpower and marketing costs to the maximum extent possible. Of course, it also has its editor. For example, after generating a video using it, you can edit it again based on the video. Its interface is also straightforward and friendly, so be sure to give it a try!

Boolvideo has eight outstanding features, such as the ability to create video formats through your product URL, product blog, self-written video scripts, or video ideas and creativity.

Of course, what I need to emphasize today is Boolvideo's "Turn pictures into dynamic videos" feature, which is also a newly developed feature by Boolvideo that can perfectly help you solve the problem of high video production costs on Facebook. Do you want to know how it is implemented? Let's watch this video below

After watching it, do you think the effect is perfect? If you're tempted, come and give it a try immediately!

Essential Methods to Improve Facebook Video Ads

Let’s explore expert tips on how to make the most out of your video ads on Facebook.

Keep the video format simple

Short videos that use text overlays or subtitles often produce better results because they quickly and effectively convey key points.

Use subtitles as much as possible

Subtitles are essential on Facebook because 85% of video content is watched without sound. These subtitles can help the audience understand the products or services in the advertisement and motivate them to click to learn more information.

Align advertising format with campaign objectives

Your advertising format should reflect your campaign goals. If your campaign goal is to direct traffic to the login page, image advertising may outperform video advertising. On the other hand, video advertising is more conducive to creating brand awareness at the top of sales channels.

Repositioning advertising audiences on Facebook

Retargeting advertising audiences on Facebook is a crucial strategy that enables marketers to reconnect with users who have previously engaged with their ads. It's essential to harness this feature effectively on your Facebook platform. Here's why:

Cultivate interested potential customers and increase conversion rates

Retaining existing customers by maintaining their interest

By reminding potential customers of the product, it can help reduce cart abandonment rates

Repositioning your audience can help you squeeze the last drop out of Facebook video ads.

Don't waste your time

Facebook recommends keeping videos short to quickly capture the audience's attention. Would you watch a 5-minute advertisement from a company you don't know? So your audience doesn't either

You can watch, so a video length of 15 seconds or less qualifies your ad for streaming on Instagram Stories and Facebook. However, this does not mean that all of your videos should not exceed 15 seconds in length, but you need to consider this when doing Facebook ads.

Don’t Ignore CTAs

Just like any other type of content, videos require a Call to Action (CTA) to encourage viewers to engage in additional activities. These subtle prompts are instrumental in steering your potential customers through their journey towards making a purchase. Below are several common CTAs that you might incorporate into your Facebook video advertisements.

• Learn more here

• Shop now

• Request a free trial

• Book a demo

• Sign up

Conclusion

In conclusion, video ads on Facebook are more engaging and effective than image ads. They offer higher click-through rates and better align with mobile viewing habits. By leveraging tools like Boolvideo, marketers can create compelling video content efficiently. Embracing video advertising is key to success on Facebook, so focus on creating concise, engaging, and action-oriented content to maximize your impact.

FAQs

Why include a CTA in video ads?

CTAs guide viewers to take action, increasing engagement and conversion rates.

Can Boolvideo reduce video ad costs?

Yes, Boolvideo streamlines video creation, reducing the need for extensive resources and lowering costs.

Do videos get more engagement than photos?

Photos: Which is Better? In simplest terms, videos are better at driving engagement than photos. However, that doesn't mean you should put all of your eggs in one basket. Realistically, having a blend of video and photo posts is an effective way to reach your audience and improve engagement over time.

Are video ads more engaging?

When done right, it's shown that a video ad does more in an engaging 30 seconds than one image with text heavy does. People just don't have time to scroll through and read a paragraph to decide if the content is worth their attention.

What is the engagement rate of a video ad?

Most marketers aim for a 1-5% engagement rate. You can monitor metrics to see how far people make it through your video. Few people will make it through an entire video, but getting beyond the first 10 seconds of a display ad is a good engagement rate.