Best Video Editing Tools for Marketing in 2025
In 2025, marketing success depends on your ability to create captivating videos that attract audiences. Video editing tools for marketing have become indispensable, with 85% of brands now viewing videos as an important component of their strategy. These tools enable you to create high-quality video content that resonates with your audience and drives action.
The right video editing tools can change your video marketing strategy. Whether creating short video content for social media or using VR for immersive experiences, these tools can help you stay ahead.
This article discusses the best AI video editing tools, their features, and how they can change your workflow. Understand their benefits, use cases, and how to choose the best one based on your needs.
How to identify the best AI video editing tool?
Identifying the best AI video editing tool involves evaluating several key factors to ensure the tool meets your specific needs and preferences. Here's a guide to help you through the process:
Define Your Needs: Determine what you need the AI editing tool to accomplish, such as automatic editing, color correction, object recognition, background replacement, etc.
Skill Level: Consider your video editing proficiency. Some tools may be more suited for beginners, while others might offer advanced features for experienced editors. For instance, DaVinci Resolve with Neural Engine is favored by professionals for its advanced capabilities.
Feature Comparison: Compare features across different AI video editing tools. Some tools might excel in certain areas like object removal or motion tracking, while others might provide comprehensive effects libraries or support for various media formats.
Pricing: Consider your budget. Some tools offer free versions, while others may require a subscription.It's important to find a balance between cost and the features offered, such as PowerDirector, which offers a premium version at $4.58/month.
User Experience: Look at user reviews and professional evaluations to understand the tool's ease of use and user-friendliness。PCMag has rated PowerDirector as the #1 video editor, highlighting its user-friendly interface and comprehensive AI effects library.
Overview of several major video editors
Tool Name | Key Features | Pricing | Pros | Cons | Best Use Cases |
Boolvideo | Integrated AI video marketing tool | Annual package: Standard: $11.5/month (first year) $23/month $55/month Monthly package: Standard: $12/month (first year) $29/monthPro: $29/month (first year) $69/month | Eight powerful video editing functions Over 20 stylish and modern templates Affordable pricing Easy to learn for beginners | New features are still being updated and iterated. | Ideal for e-commerce, social media content, promotional activities, and brand-building videos |
Lumen5 | Converts blog posts and articles into videos | Free (basic version) Basic: $19/month Starter: $59/month Professional: $149/month | (Pros to be added) | (Cons to be added) | Perfect for content creators and marketing teams looking to quickly transform text content into engaging videos |
Final Cut Pro | Apple's flagship video editing software | One-time purchase: $299.99 | No subscription fees | Only available for macOS users with limited third-party plugin support | Great for marketers using Apple devices, creating high-quality social media content and promotional videos |
Runway ML | AI-driven video editing Simplifies complex tasks | Basic: $0/month (first year) Standard: $12/month (first year) | Perfect for innovators and creative artists eager to push the boundaries of video editing | Limited third-party integrations | Ideal for businesses creating eye-catching ads and product demos, and solopreneurs needing affordable video marketing software |
Recast Studio | Automated video clipping for social media | Annual package:Starter: $14/month($170/year) | Time-saving | Lacks advanced editing features for professionalsLimited integrations with other marketing platforms | Perfect for creating social media videos, branded content, and quick promotional clips |
Descript | Text-based video editing (like editing a document)Automatic transcription | Free (basic version) | Simplifies video editing for non-technical users Excellent collaboration features for teams Affordable pricing for small businesses | Limited advanced editing features for professional-grade videos require a stable internet connection for optimal performance | Ideal for marketing teams to create engaging video content quickly, especially tutorials, explainer videos, and social media posts |
DaVinci Resolve | Integrates editing, color correction, visual effects, motion graphics, and audio post-production | Free version with robust features | All-in-one solution for video creation High-quality tools for professional-grade videos | A steep learning curve for beginners requires a powerful computer for smooth performance | Perfect for marketers creating polished, high-production videos, long-form content, tutorials, and promotional campaigns |
Clipchamp | Browser-based platformDrag-and-drop interface Customizable templatesStock library with over a million assets Green screen and text options Screen and webcam recording for tutorials or presentations | Free plan with essential tools and no watermarks | User-friendly and accessible online watermarks on free exports | Limited creative effects compared to competitors' advanced features require a paid plan | Ideal for marketers, educators, and small businesses creating explainer videos, presentations, and social media content |
Top AI Video Editing Tools 2025
Not all AI video editors are the same. There are also many different tools available in the market for you to choose from, helping you generate high-quality videos, but the most important thing is to choose the one that suits your needs!
Boolvideo
Key Features
Boolvideo is a very practical integrated artificial intelligence video marketing production tool. Its user base consists of many merchants who sell products overseas, most of whom sell products or services on e-commerce platforms such as Amazon. Boolvideo can help businesses with marketing needs create dynamic videos about product marketing, whether it's exquisite product marketing advertisements or captivating social media videos, which can maximize the savings in manpower and marketing costs. And it also has its own editor. For example, after you generate a video with it, you can edit it again. Its interface is also very simple and friendly, making it a good choice for beginners.
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Start generating videos immediately
Pricing
Boolvideo offers two packages at different prices: an annual package and a monthly package：
Annual package:
Standard：$11.5 /month for the first year，then $23 / mons starting next year
Pro:$27.5 /month for the first year，then $55 / month starting next year
Monthly package:
Standard：$12 /month for the first year，then $29 / month starting next year
Pro:$29 /month for first year，then $69 / month starting next year
Pros and Cons
Pros:
Supports eight powerful video editing functions to meet your diverse needs for video production.
More than 20 fashionable and modern templates for you to choose from, catering to the public's aesthetic preferences.
Compared to other tools, the price is affordable and conscientious. One-click subscription can help you greatly save on promotion and marketing costs.
The video production and editing process is very simple, and even novice editors can quickly learn how to edit and optimize quickly.
Cons:
The new feature is still being updated and iterated, and you may need some time to wait for the upgrade.
Best Use Cases
Boolvideo is perfect for professional marketers who require high-quality output. And it is particularly suitable for the e-commerce industry, such as creating social media content, creating promotional activities, brand-building videos, and long form content. If you are looking for the best video marketing software to enhance your strategy, this tool is perfect for you.
Lumen5
Key Features
Lumen5 offers a suite of innovative features designed to empower content creators and marketing teams. It enables users to post blog posts and articles, as well as convert white papers into engaging, dynamic videos. With its advanced capabilities, it facilitates automatic scene switching and allows for easy text overlay, enhancing the visual appeal of content. This not only reduces the manual effort required in content repurposing but also increases viewer participation. Overall, it's an ideal solution for those looking to boost their content strategy with minimal hassle and maximum impact.
Pricing
For casual video enthusiasts, you can start using it for 0 dollars
Basic : $19 per month (for creating simple unbranded videos)
Starter： $59 per month (for individual content creators)
Professional： $149 per month (for professional video storytellers)
Pros and Cons
Pros:
Easy to Use: No video editing experience is required; just input text to generate a video.
AI Automation: Automatically extracts key information from text and matches it with relevant media.
Rich Templates and Media: Various templates, video clips, and music, are ideal for social media and marketing content.
Cons:
Limited Customization: Fixed video style with limited editing options.
Dependent on Input Quality: Video quality depends on the quality of the input text.
Paid Features: Advanced templates and media require a paid subscription.
Final Cut Pro
Key Features
Final Cut Pro is Apple’s flagship video editing software. It’s known for its intuitive interface and powerful performance. The software supports 360-degree video editing, HDR, and advanced color grading. Its magnetic timeline simplifies editing, while optimized performance ensures smooth rendering, even for 4K videos.The integration with other Apple ecosystem tools, such as Motion for dynamic effects and Compressor for efficient exporting, further streamlines the post-production process. These capabilities make Final Cut Pro a comprehensive solution for video editing that is both powerful and user-friendly.
Pricing
Final Cut Pro is available as a one-time purchase for $299.99. This makes it a cost-effective choice for long-term use. After purchase, you can permanently own the right to use the software and can upgrade to future versions for free.
Pros and Cons
Pros:
One-time purchase with no recurring fees.
Optimized for macOS, ensuring excellent performance.
User-friendly interface for faster editing.
Cons:
Only available for macOS users.
Limited third-party plugin support compared to competitors.
Best Use Cases
Final Cut Pro is a great choice for marketers who use Apple devices. It’s especially useful for creating high-quality social media content and promotional videos. If you want the best video editing software for macOS, this is a top contender.
Runway ML
Key Features
Runway ML is revolutionizing video editing with its groundbreaking AI capabilities, designed specifically for creators who want to experiment and innovate. This platform provides an array of AI-powered tools that simplify complex video editing tasks, making them more accessible for users of all skill levels. It include a user-friendly interface that allows for intuitive video manipulation, efficient automation of routine editing processes, and seamless integration with other creative tools. Runway ML also supports collaboration, making it easier for teams to work together on projects. Its AI models are designed to enhance creativity, offering tools like object recognition and motion tracking that can take video content to the next level.
Pricing
The basic version is priced at $0 per month for the first year.
The standard version is $12 per month for the first year.
The pro version is priced at $12 per month for the first year.
The unlimited version is priced at $76 per month for the first year.
Pros and Cons
Pros:
Perfect for content creators eager to push boundaries with video editing.
Best suited for: Innovators and creative artists.
Cons:
Limited third-party integrations.
Advanced features may require additional costs.
Best Use Cases
Runway is perfect for businesses looking to create eye-catching ads and product demos. It’s also a great choice for solopreneurs who need affordable video marketing software. However, its limited integrations might be a drawback if you rely on other marketing tools.
Recast Studio
Key Features
Recast Studio is a leading AI video editing tool designed for marketers who need to save time and keep their brands consistent. It features automated video clipping to turn long videos into short, shareable clips for social media, and custom branding tools to add logos, colors, and fonts for a cohesive look. Recast Studio also provides AI-generated captions that make content more accessible and engaging, especially on mobile platforms where quick consumption matters.
Pricing
The price of Recast Studio is also divided into annual and monthly packages.
Annual package:
Starter: $14 per month, which is $170 per year
Professional： 26 dollars a month, 310 dollars a year
Premium： 29 dollars a month, 342 dollars a year
Monthly package:
Sarter: $17 per month
Professional： $37 per month
Premium： $57 per month
Pros and Cons
Pros:
Efficiency with AI: The AI features in Recast Studio help save time by automating repetitive tasks, allowing users to focus on more creative aspects of video editing.
User-friendly Interface: Its interface is designed to be intuitive, making it accessible for beginners without a steep learning curve.
Affordable Pricing: Recast Studio balances cost and functionality, ensuring users get a solid set of features without a hefty price tag.
Cons:
Limited Advanced Tools: Recast Studio lacks advanced editing features that professionals need.
Limited Integrations: Fewer connections with other marketing platforms.
Best Use Cases
Recast Studio is perfect for creating social media videos, branded content, and quick promotional clips. This tool is a great pick if you want an AI-powered video editor that simplifies video creation.
Descript
Key Features
Descript brings a novel, text-based approach to video editing, making it as easy as editing a document. This platform features an intuitive interface for straightforward video editing. Automatic transcription saves time and boosts content accessibility. Descript also facilitates seamless collaboration with its robust tools and simplifies adding captions and visual elements to enhance marketing content. These features provide an efficient and creative video editing experience.
Pricing
The price of Descript is also divided into annual and monthly packages.
For casual video enthusiasts, you can start using it for 0 dollars
For amateur enthusiasts:$ 12 per month
For professional video creators:$ 24 per month
For commercial purposes:$ 55 per month
Pros and Cons
Pros:
Simplifies video editing for non-technical users.
Excellent collaboration features for teams.
Affordable pricing for small businesses.
Cons:
Limited advanced editing features for professional-grade videos.
Requires a stable internet connection for optimal performance.
Best Use Cases
Descript is ideal for marketing teams that need to create engaging video content quickly. It’s especially useful for producing tutorials, explainer videos, and social media posts.
DaVinci Resolve
Key Features
DaVinci Resolve is a powerful free video editing software that integrates multiple tools into one platform, including editing, color correction, visual effects, motion graphics, and audio post-production. Its professional-grade interface is widely used by YouTubers and Hollywood producers alike. The free version offers an impressive range of features, making it an excellent choice for creators who want to elevate their video content without spending any money.
Pricing
DaVinci Resolve’s free version is packed with features.
If you need advanced tools, the paid version, DaVinci Resolve Studio, costs $295 as a one-time purchase.
Pros and Cons
Pros:
All-in-one solution for video creation.
High-quality tools for professional-grade videos.
The free version includes robust features.
Cons:
Steep learning curve for beginners.
Requires a powerful computer for smooth performance.
Best Use Cases
DaVinci Resolve is perfect for marketers who want to create polished, high-production videos. It’s ideal for long-form content, tutorials, and promotional campaigns. If you’re serious about video marketing tools, this software is worth exploring.
Clipchamp
Key Features
Clipchamp offers a versatile browser-based platform with a wide range of features, including a drag-and-drop interface for easy editing, customizable templates for quick video creation, a stock library with over a million assets, green screen capabilities, text options, and screen and webcam recording for tutorials or presentations.
Pricing
Clipchamp’s free plan includes essential tools and no watermarks on exports. Paid plans start at $11.99 per month for additional features.
Pros and Cons
Pros:
User-friendly and accessible online.
No watermarks on free exports.
Great for collaboration and business use.
Cons:
Limited creative effects compared to competitors.
Advanced features require a paid plan.
Best Use Cases
Clipchamp is ideal for marketers, educators, and small businesses. It’s perfect for creating explainer videos, presentations, and social media content. If you need free, browser-based video editing software, Clipchamp is a solid choice.
What’s the best AI video generator?
The best AI video generator depends on your specific needs. If you need to quickly create social media videos or promotional content for e-commerce, Boolvideo and Recast Studio are great options—they’re easy to use and affordable. If you want to quickly turn blogs or articles into videos, Lumen5 is the ideal tool. For Apple users who want high-quality, professional video production, Final Cut Pro is the best choice. If you're looking for more innovative video editing, Runway ML offers powerful AI features, perfect for creative professionals. Ultimately, the key is to choose the tool that best fits your workflow and needs.
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FAQs
What is the best video editing software for beginners?
If you're just starting, tools like Boolvideo or Canva Video Editor are great. They offer simple interfaces and essential features. You can create engaging videos without feeling overwhelmed. These tools are perfect for social media content or quick promotional clips.
Can I create professional-quality videos with free tools?
Yes, absolutely! Free tools like DaVinci Resolve and Clipchamp provide powerful features. They let you edit, color grade, and add effects to your videos. While they may lack some advanced options, they’re more than enough for most marketing needs.
How do AI tools simplify video editing?
AI tools automate repetitive tasks like trimming, captioning, and background removal. They save you time and help you focus on creativity. For example, Recast Studio and Descript use AI to make editing videos faster and more efficient.
Are subscription-based tools worth it for marketers?
Subscription-based tools like Adobe Premiere Pro offer regular updates and advanced features. If you create videos frequently or need professional-grade output, they’re worth the investment. However, if you only edit occasionally, free or one-time purchase tools might be better.
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