33 Best Commercials of All Time

Boolv Tech

·June 30, 2024

·8 min read

33 Best Commercials of All Time — Image Source: pexels

Commercials have shaped advertising history with unforgettable moments. The world's first TV commercial for Bulova watches in 1941 introduced viewers to a new era. Iconic ads like Apple's '1984' and Coca-Cola's 'Hilltop' marked turning points. Creative messages attract attention and foster positive attitudes towards products. The selection criteria for the best commercials include creativity, impact, and memorability. The list showcases diverse themes, eras, and types of commercials. From humorous to emotional, each ad has left a mark on popular culture.

Iconic Commercials from the 20th Century

1970s

Coca-Cola's "Hilltop" (1971)

Coca-Cola's "Hilltop" commercial in 1971 brought people together with a simple message. The ad featured a diverse group of young people singing, "I'd Like to Buy the World a Coke." This commercial promoted unity and peace during a time of social unrest. The catchy jingle became a cultural phenomenon. Coca-Cola's "Hilltop" remains one of the best commercials in advertising history.

Apple's "1984" (1984)

Apple's "1984" commercial aired during the Super Bowl and changed the game. Directed by Ridley Scott, the ad introduced the Macintosh computer. The commercial depicted a dystopian future where a lone heroine shatters conformity. Apple's bold message resonated with viewers. This commercial is often cited as one of the best commercials ever made.

1980s

Wendy's "Where's the Beef?" (1984)

Wendy's "Where's the Beef?" commercial in 1984 became an instant hit. The ad featured an elderly woman questioning the size of a competitor's hamburger patty. Her catchphrase, "Where's the Beef?" quickly entered popular culture. Wendy's saw a significant boost in sales. This commercial remains a classic example of effective advertising.

Nike's "Just Do It" (1988)

Nike's "Just Do It" campaign launched in 1988 and inspired millions. The commercial featured ordinary people and professional athletes pushing their limits. The simple yet powerful slogan, "Just Do It," motivated viewers to take action. Nike's campaign became one of the best commercials of all time. The phrase still resonates today.

1990s

Budweiser's "Whassup?" (1999)

Budweiser's "Whassup?" commercial debuted in 1999 and quickly went viral. The ad showed friends greeting each other with the phrase "Whassup?" in humorous ways. The catchphrase became a cultural phenomenon. Budweiser's sales soared as a result. This commercial remains one of the most memorable ads in history.

Pepsi's "Pepsi vs. Coke" (1995)

Pepsi's "Pepsi vs. Coke" commercial in 1995 took direct aim at its rival. The ad humorously depicted a taste test between Pepsi and Coke. Pepsi's bold approach captured viewers' attention. The commercial highlighted the ongoing rivalry between the two brands. This ad is considered one of the best commercials for its clever strategy.

Memorable Commercials from the 21st Century

2000s

Old Spice's "The Man Your Man Could Smell Like" (2010)

Old Spice's "The Man Your Man Could Smell Like" commercial in 2010 redefined advertising humor. The ad featured Isaiah Mustafa delivering rapid-fire, absurdly confident lines while transitioning through various scenarios. This commercial captivated viewers with its wit and creativity. Old Spice saw a significant boost in sales and brand recognition. The ad remains one of the best commercials for its unique approach and memorable execution.

Apple's "Get a Mac" (2006)

Apple's "Get a Mac" campaign in 2006 showcased a series of commercials featuring two characters: a cool, casual Mac and a stuffy, formal PC. The ads humorously highlighted the advantages of using a Mac over a PC. Viewers appreciated the clever dialogue and relatable scenarios. Apple's campaign successfully positioned Macs as user-friendly and innovative. This series became one of the best commercials for its effective storytelling and character development.

2010s

Always' "Like a Girl" (2015)

Always' "Like a Girl" commercial in 2015 challenged gender stereotypes. The ad featured young girls and boys demonstrating what it means to do something "like a girl." The powerful message resonated with audiences worldwide. Always aimed to empower girls and change societal perceptions. This commercial received widespread acclaim and sparked important conversations about gender equality. The ad stands out as one of the best commercials for its social impact.

Volkswagen's "The Force" (2011)

Volkswagen's "The Force" commercial in 2011 charmed viewers with its heartwarming storyline. The ad featured a young boy dressed as Darth Vader attempting to use "The Force" on various objects around his house. When he finally succeeds with the help of his father's Volkswagen Passat, the boy's reaction delighted audiences. This commercial became an instant favorite for its humor and emotional appeal. Volkswagen's ad remains one of the best commercials for its ability to connect with viewers on a personal level.

2020s

Amazon's "Before Alexa" (2020)

Amazon's "Before Alexa" commercial in 2020 humorously imagined life without the virtual assistant. The ad showcased various historical figures struggling with everyday tasks that Alexa now simplifies. The clever concept and witty execution entertained viewers. Amazon highlighted the convenience and versatility of Alexa. This commercial quickly became one of the best commercials for its creative approach and engaging content.

Nike's "You Can't Stop Us" (2020)

Nike's "You Can't Stop Us" commercial in 2020 celebrated resilience and unity. The ad featured a split-screen montage of athletes overcoming challenges and pushing their limits. The powerful visuals and inspiring narration motivated viewers. Nike emphasized the importance of perseverance and community. This commercial resonated deeply during a challenging year and became one of the best commercials for its uplifting message and impactful imagery.

Commercials That Changed the Game

Innovative Storytelling

Honda's "The Cog" (2003)

Honda's "The Cog" commercial in 2003 redefined creativity in advertising. The ad featured a Rube Goldberg machine made entirely from car parts. Each part interacted with another in a seamless chain reaction. The intricate setup mesmerized viewers. Honda's attention to detail and precision impressed audiences. The commercial showcased the brand's engineering excellence. "The Cog" remains one of the best commercials for its innovative approach and visual storytelling.

Cadbury's "Gorilla" (2007)

Cadbury's "Gorilla" commercial in 2007 took a bold and unexpected turn. The ad showed a gorilla passionately playing the drums to Phil Collins' "In the Air Tonight." Viewers found the concept bizarre yet captivating. The commercial broke away from traditional chocolate ads. Cadbury aimed to create a memorable and entertaining experience. The ad succeeded in grabbing attention and sparking conversations. "Gorilla" stands out as one of the best commercials for its originality and entertainment value.

Social Impact

Dove's "Real Beauty Sketches" (2013)

Dove's "Real Beauty Sketches" commercial in 2013 delivered a powerful message about self-perception. The ad featured an artist drawing women based on their own descriptions and then based on others' descriptions. The stark contrast between the sketches highlighted how women often underestimate their beauty. Dove aimed to boost self-esteem and challenge societal beauty standards. The emotional impact resonated with millions of viewers. "Real Beauty Sketches" became one of the best commercials for its profound social impact and heartfelt storytelling.

P&G's "Thank You, Mom" (2012)

P&G's "Thank You, Mom" commercial in 2012 celebrated the unsung heroes behind every athlete: their mothers. The ad followed the journey of young athletes from childhood to the Olympics, emphasizing the support and sacrifices of their mothers. The touching narrative struck a chord with viewers worldwide. P&G honored the pivotal role of mothers in nurturing future champions. The commercial garnered widespread acclaim for its emotional depth. "Thank You, Mom" remains one of the best commercials for its inspiring tribute to motherhood.

Commercials with Unforgettable Characters

Mascots and Icons

Geico's "Gecko" (2000)

Geico introduced the Gecko in 2000. The charming lizard quickly became an advertising icon. The Gecko's British accent and witty humor captivated audiences. Geico used the character to simplify complex insurance topics. The Gecko's popularity helped Geico stand out in a crowded market. The character remains one of the best commercials mascots ever created.

Energizer's "Bunny" (1989)

Energizer launched the Bunny in 1989. The pink, drum-playing rabbit symbolized endless energy. The Bunny's relentless drumming became a memorable visual. Energizer used the character to emphasize battery longevity. The Bunny's enduring appeal made it a cultural phenomenon. The commercial ranks among the best commercials for its lasting impact.

Celebrity Endorsements

Pepsi's "Michael Jackson" (1984)

Pepsi's 1984 commercial featured Michael Jackson. The King of Pop's star power electrified the ad. Jackson's performance of "Billie Jean" thrilled viewers. Pepsi used Jackson's influence to target younger audiences. The commercial boosted Pepsi's brand image significantly. Michael Jackson's endorsement remains one of the best commercials in advertising history.

Nike's "Air Jordan" (1985)

Nike's 1985 commercial introduced Air Jordan sneakers. Michael Jordan's athletic prowess took center stage. The ad showcased Jordan's iconic slam dunks. Nike used Jordan's fame to revolutionize basketball shoes. The commercial's success led to a legendary sneaker line. Air Jordan's debut stands as one of the best commercials for its cultural impact.

The commercials highlighted have left an indelible mark on advertising history. Each ad showcased creativity, innovation, and emotional resonance. Advertising has evolved from simple messages to complex storytelling. Brands now use commercials to connect deeply with audiences.

"I saw this commercial for the first time many years ago, and it still makes me laugh today!"

Commercials like these remain memorable and impactful. Readers should reflect on their favorite commercials and share them. The power of a great commercial lies in its ability to stay with viewers long after it airs.